Mission22 - Eliminate the Wait PSA (Directed & Shot by Bentley Rawle)

I have many family who have served so this topic is extra important to me. I was agency producer, line producer & First AD on this one, as the idea had been ready to go for years but the client had no money—so I brought together a team of co-workers and production friends to bring this project to life for basically zero dollars (10K + talent costs). This is the hero film, but we made a 60, 30, 15 and some social spots that aired across the US on NBC affiliate TV channels and online in high density veteran areas. Very proud of what we were able to make.